GUTS-MAN has been selected for the OMOTENASHI Selection 2025!

OMOTENASHI Selection is an award established in 2015 with the aim of discovering and spreading excellent Japanese products and services that reflect a spirit of hospitality to the world. The award-winning products and services are judged by a panel of experts based on six evaluation criteria: Global, Usability, Sympathy, Validity, Uniqueness, and Sustainability and recognized as having a appeal unique to Japan.

OMOTENASHI Selection Web site   https://omotenashinippon.jp/selection/en/

We were honored to receive both a certificate and a trophy!

 

In fact, we received a double award—our other brand product, the “NARAMAKI Super Thin Haramaki,” was also selected!

NARAMAKI Web site：https://naramaki.jp/en

If you're interested in haramaki (traditional Japanese belly warmers), please check out the website linked above!

Winning this OMOTENASHI Selection 2025 award marks the beginning of a new chapter for us. We will continue to take on various projects to further spread the appeal of high-performance, made-in-Japan socks, and haramaki, and strive to deliver products that embody the spirit of Japanese hospitality.

Thank you for reading to the end, and we sincerely appreciate your continued support of GUTS-MAN!